Unlocking the Power of SEO: Understanding What is Search Engine Optimization

Image by Ray Alexander from Pixabay

Search Engine Optimization, commonly known as SEO, is the process of optimizing a website to improve its visibility and ranking on search engines like Google, Bing, and Yahoo. In essence, it's the art and science of getting your website to rank higher on search engine results pages (SERPs) for keywords and phrases that are relevant to your business.

Search Engine Optimization (SEO) is a critical aspect of digital marketing and when it comes to search engine ranking, Google dominates the market with over 92% of global search engine market share. Therefore, it is essential to focus on ranking a website in Google's search results, and understanding how SEO helps with this is crucial.